Áurmel is a visual brand identity made for a Honey Tea company that gets its name, inspiration and flavors from Brazilian culture.
Áurmel steamrolled it’s way into the honey industry in 1997. Bee culture found its way into Brazil long ago with a unique take in it’s taste due to its environment. We source our honey from the high mountains of Morra da Boa vista and fuse them with Brazil’s most notable ingredients that date back to ancient times, such as Lemongrass (capim santo, capim limão or capim cidreira), Mint, Yerba Mate and Passion Fruit. These ingredients were fused together to make áurmel, a Brazilian inspired honey tea, rich with components that are distinctive to Brazil’s climate and culture.
TYPEFACE CHOICES
Big Caslon
Univers LT std 55